Your reality filter

One of the great joys of working with entrepreneurs is the energy, enthusiasm and aspiration they bring to their businesses.

But don’t forget to consider your business for what it is, not what you hope it will be.

Which is to say that there’s a balance between planning for the future and recognizing where you are today. And striking this balance is part of what makes a great entrepreneur – the ability to consider in all aspects of your business (sales, product development, engineering, etc.) the right mix of practical current reality and future aspiration.