As you can see from the date of my last post, I’ve been a bit tied up. Not to worry – new content coming soon. Including some more thoughts leading up to our Glue conference. In the meantime here’s a repost of some thoughts from Eric Norlin as we near 3 weeks out from Glue. Yes, we are “rounding the bend” — 23 days until Gluecon. I feel like I’ve droned on endlessly about how great it’s going to be (I probably have), so let me just take a different approach by highlighting some things I’m looking forward to — starting at the END of Day 2 and working backwards a bit. David Linthicum’s closing keynote: I’ve never met David,…
Posts By / seth levine
How Trada Works – Niel Robertson’s Knitting Video
[Updated with the new video link/embed] You may not have realized this, but Niel Robertson is not only building a unique SEM marketplace, but he’s also a passionate knitter. The video below shows off both of these passions and is well worth watching. On a more serious note, I’m a big fan of companies producing these sorts of fun but informative videos. People respond so much better to highly visual, straightforward media such as this.
Stealth mode is back. Long live stealth mode!
Recently Dan Frommer over at the Silicon Alley Insider wrote about the reemergence of “stealth mode”. While I’d argue that it never really went away in the first place, it seems that more people are seeing the virtues of staying under the radar as they build the basics of their business (despite TechCrunch’s declaration that stealth was stupid…). After some hazing from my Foundry partners about several of the companies that I work with remaining silent about their operations (and in some cases off of our website so as not to attract attention to the fact that they’ve been funded) I wrote a post on the topic here. With one of our portfolio companies, Trada, recently emerging from 18 months…
Are you “under-promising and over-delivering”?
Someone at a meeting I was in a few weeks ago made a statement to the effect that he valued management (sales management in particular) following this mantra. I couldn’t disagree more. While it makes for a great VC cliché it seems to me that it’s not a good plan to set an expectation with companies that you work with that you want them to essentially lie to you about the results they expect. Following this down the management line – from board to CEO to VP of Sales to Sales Manager to Salespeople – and you’ll completely cloud your view of what’s really happening in a business (where at every step of the way each person tries to set…
Medialets Announces Universal Mobile Ad SDK
Earlier this week, Medialets made a significant announcement: the launch of their universal mobile ad SDK. This is an initiative that the company has been working on for months and is truly groundbreaking in the industry. The Medialets universal ad SDK allows app developers to have complete flexibility in how they manage the ad inventory available through their applications. Publishers can serve Medialets rich media ads, ads from other mobile ad networks as well as ads from their own first party ad server – all from one SDK. The Medialets SDK is already up and running with major publishers (Washington Post, NPR, Variety, Fandango, etc.). This represents not just an achievement for Medialets, but a step forward in the evolution…
Have you registered for Glue yet?
I can’t help myself at this time of year but to remind you that you probably haven’t registered for Glue yet and that you need to get on it. Glue is one of three conferences that Foundry helps facilitate with Eric Norlin (the others are Defrag and Blur, the latter of which is still in development but coming this summer). Glue is an in depth discussion about the web as a platform and the future in a world where most (all?) apps live in the cloud (either public or private). Once again, Eric has put together a fantastic agenda (you can see the full list of topics here). This year’s speakers include: Michael Barrett, CISO, PayPal Professor Eric Brewer, creator…
The new era of venture capital
You already know the about the state of the venture capital industry in 2009: venture investing down (32%), exits down (14%; slowest exit year for VC backed companies since 1995), fundraising down (56%), IPO’s almost non-existent (8 venture backed IPOs in 2009). It’s a bleak picture for the industry overall, even if there’s a group of us that continue to believe this is a great market in which to be investing (and it clearly is). These stats got me thinking about the future of the venture industry and I thought I’d offer up some thoughts on where we might be headed. First, let me frame the conversation by stating that I agree with Fred Wilson’s assumption that somewhere around $15Bn…
Join the search revolution! Introducing: Trada
While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. Companies like that they can directly measure the impact of their spending – from the clicks they are generating all the way through the products they are selling as a result of those site visits and that they can quickly and easily scale up their spending on what’s working in their search campaigns. With different ad groups, ad copy and landing pages, search marketers can customize their campaigns to fit their business needs. If there’s a downside to search, however, it’s that effectively managing search campaigns is extremely difficult. Even if you confine your…
New look, same me
I have to admit that I never really loved my old blog format (either of them, actually). I never got the colors right (way too much orange, strange brown) and it was far too cluttered looking. Thanks to the great guys over a Slice of Lime (and our IT guy Ross Carlson) I now have a great new look and feel for VC Adventure which I’m really excited about. You’ll notice a much better twitter feed (with a clever little bird “tweeting” what I have to say), a short bio on the front page, a significantly better main body look and a much easier ability to tweet, comment, etc. Welcome to 2010… One note – during the transition to this…
Sometimes simple is better
John Maggio, CEO of VCIR presenting company Clementine Art, used the following slide to present his company’s financial opportunity (after I told him in a practice session that his original slide was too complicated). Created by his 6-year old daughter, it was by far my favorite slide of the conference!