What’s in a name?

At the risk of throwing stones from a glass house, what’s up with the names of next generation web companies? Catching up on some of my TechCrunch reading this morning I was struck by how crazy the company names were. Here are just a few from posts in the last week:

YouTube
Kaboodle
Tinfinger
Fleck
YubNub
Podzinger
Eurekster
Nuvvo

As Charlie Wood points out – say them together and these names sound “like an incantation.”

Now I know that it’s hard to find domain names these days, but wow – these names are really out there. Remember the good old days when company names actually told you something about what they did?