You’re on the right track when your company becomes a verb. Just add a “d” to your name and you’ve got an idea what I’m talking about. Google is the best example of this – as in “Have you Googled that?”
A couple of the companies I work with are on their way (at least in the markets they play in). I take it as a good sign that they are becoming important enough with their customers as to actually enter their lexicon (as in “Have you Quova’d this IP address?”).