The birth of a new Foundry theme – Distribution

Today on the Foundry blog we detailed a new theme in which we’ve been investing for a while, but which only really came together as a coherent thematic concept in the past year or so. This theme – distribution – involves companies leveraging the inherent scalability of the Internet and it’s key platforms in targeted, but extremely large markets. I thought the history of how we evolved our thinking around distribution – basically the birth of the distribution theme – would be illustrative both around how the group dynamic works in the Foundry partnership as well as how we think about our thematic investing approach. For us, the discussion around this theme evolved from our experience in Zynga. We have…