Companies rarely grow in a straight line (or the fabled exponential one). Building a business isn’t about getting from point A to point D by passing through points B and C. There are fits and starts. Amazing discoveries and heart wrenching realizations. Huge highs and low lows. Trada – which has built a large crowdsourced marketplace for search optimization – has been through its version of this crazy growth curve over the past 5 years. We’ve learned a ton and along the way have delighted a large number of customers. But we’re having one of those non-linear moments at the business and came to the realization that we needed to shrink to grow. So we took the harsh medicine and…
Tag
SEO
Getting it Right the 2nd Time (our investment in SEOMoz)
It’s not often in this business that you get a second bite at the proverbial apple, but with our funding of SEOMoz announced today we got just that. I first met SEOMoz founder and CEO Rand Fishkin in late 2008. It was a pretty memorable meeting in the lobby of the Vitale. At the time I was deep into the SEM side of the search world and was thinking about whether we wanted to place a bet on the organic side of search (aided at the time by what seemed like a large number of SEO agencies trying to productize their service into some kind of software package). It was clearly a big opportunity. I liked Rand a lot and…