This is not a post about politics, but let me start with something I’ve noticed over the past few weeks in the presidential race, which is Hillary Clinton’s shift from using “I” to using “We” in her speaches. Bernie Sanders has been using plural language for pretty much the entirety of his campaign and it’s been an effective tool for him to make audiences feel that they’re in this with him. On the republican side, Ted Cruz uses this language very effectively (interesting Trump seems to vacillate – sometimes in the same sentence – between the use of I and We). It’s a small shift in language but it has a powerful effect – at the same time enrolling the…