This morning Federated Media announced that it has acquired Lijit Networks in a private stock deal. I’m incredibly proud of what the Lijit team has accomplished in the almost 4 years we’ve been investors in the business – charting a course that wasn’t exactly always a straight line, but one that has always placed publishers first. As a result of this never wavering focus on web publishers, Lijit has built a large and ultimately very valuable company. I’ve always thought that Federated was the natural acquirer for Lijit (and we’ve been partners with Federated for some time now). Federated shares Lijit’s focus on publishers (“the best of the independent web”), but unlike Lijit, who helps publishers generate revenue through better…
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Lijit
Getting to know you
You already know a lot about you. But I don’t. I sit at this end of the internets and type our posts on topics that I hope you’ll find interesting. And some portion of you tweet out links to posts that you like. And a smaller portion of you either comment on a post I’ve written or send me an email with your thoughts (all of these things – from just reading to any level of engagement – I appreciate!). But I don’t know a whole lot about you in aggregate. I use Google Analytics on the site which lets me see a little bit about where you come from to get to my site (and where you go after…
Welcoming the new Lijit Welcome Wijit
Lijit quietly released a very cool new widget for users of their service (that’s you, right?). The new Lijit Welcome Wijit greets site visitors who come to your site via a search term and gives them a relevant roadmap of your site as it relates to the search query that brought them there. It’s great for your site visitors who now have additional context for their interest in your content. It’s also great for publishers who can now create a more sticky experience for their users and expand the cross pollination of their content. From Greg Keller’s post on the Lijit blog, the Welcom Wijit is about: Welcoming new readers to your site when they’ve linked in from somewhere else…e.g….