Category

Design

What your “About Us” page says about your company

Maybe it’s because I always love the back story of how an idea came together or because I’m particularly partial to team stories, but I love checking out the “About Us” or “Team” pages on websites. And while many (too many) are really bland, some companies really take the opportunity to show off their story, talk about their mission or present their team in an interesting way. I’ve been polling people for a while for pages that people particularly like. Here are a few that I think are really great. Please add to the list in the comments section. I’m also always curious about the right balance between mission driven About pages that talk about the higher calling of the…

Rounded Corners

I was sitting in a conference room yesterday where there were several different makes of laptops out on the table. Seeing a bunch of computers this way really hit home how beautiful Apple’s laptops really are. And its not just the clean silver case – several of the PCs had a similarly styled exterior. For me, its the rounded corners. Simple. Elegant. Clearly Apple cares about every aspect of their laptop design. There are a few great vignettes in Walter Isaacson’s book on Steve Jobs that talk about Jobs obsession with rounded rectangles. From the original Macintosh application windows to Apple laptops to the iPod, iPhone and iPad designs. And while its harder to produce products with these rounded corners,…