Recently Boulder based Datalogix announced that they had raised $25M to accelerate the build-out of its online ad targeting data business. The Datalogix story is one of perseverance and adaptation and it’s great to see them taking off. TechCrunch reported on the financing here. One thing caught my eye in the story and got my hackles up. In the very first paragraph about the financing Josh Constine said the following: Since it’s based in Denver you don’t hear a lot about Datalogix, but the 250 employee startup is crucial to the future of advertising Living in Boulder and being one of the more active adtech investors in the country (see our Adhesive investment theme) I can’t let this pass without responding. The Denver/Boulder market is actually a…
Posts By / seth levine
Measuring customer satisfaction
There was a great thread this week on the Foundry CEO email list about Net Promoter Score and how companies are using it to measure the satisfaction of their customers (specifically in the case of NPS, their propensity to recommend the product or service to others). NPS can be a useful tool when used properly (which was much of the discussion on the email thread – who to measure, how often, etc.). But NPS can be cumbersome to measure, hard to understand granularly and not very helpful in letting you know what any given customer is really thinking about their interactions with your company (other than the extreme outliers). The discussion and thinking about both the benefits and limitations of…
#3010: The Video
I blogged last year about the amazing 40th birthday trip my wife Greeley sent me and 9 friends on – cycling through Slovenia and Italy (original blog post along with a bunch of pictures here). We had a video put together of the whole experience that I thought I’d share. Thanks to Mike Shum for the video production!
The Democratization of Entrepreneurship
One of the great trends we’ve been witnessing over the past decade, and in particular the past 5 years, has been what you might call the “democratization” of entrepreneurship”. It’s a powerful trend and one that I think will have a huge impact not just on the US economy and workforce, but perhaps even more intensely on other areas of the world – particularly developing economies. There are several underlying factors that I think underpin this sift that are worth noting: – The breaking down of geographic boundaries that confined entrepreneurial communities. Fundamentally entrepreneurial communities are networks (not hierarchies). And as such they thrive best in open environments that lack artificial restrictions. They also thrive best when information sharing is…
Marc Barros on the shift from Product to Marketing/Sales
Marc Barros, the founder of Contour cameras wrote a great follow-up to my post on your company’s shift from a product focus to building out a sales and marketing organization that’s definitely worth reading. A few excerpts here: 1. Make A Clear Definition of Success Early on, often before you raise venture capital, you want to create a clear picture of what the future looks like. That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. Equally how you define success could range from world domination (e.g., Square) to building a small company focused on great products (e.g., 37 Signals). Whatever the definition for success is, the best…
The #hash economy
Back in the late 90’s I started noticing URLs at the end of many TV advertisements. They started as general company URLs (and were relatively infrequent) and eventually because almost ubiquitous leading not just to company home pages but eventually to product pages or other ares of a company’s site were one could get more information about whatever was being hocked on TV (or in a magazine, etc.). Fast forward a few years and we saw the same phenomenon with brands and their Facebook pages. And then Twitter. These were/are great ways for brands to get more information to people interested in their products. And to some extent through Twitter and Facebook “engage” with people so inclined to interact in that way…
Shifting from a product company to a sales/marketing company
At the risk of overgeneralizing (although to be fair as a VC that’s pretty much my job description) and understanding that there’s plenty of grey area here, I’ve really been noticing recently just how challenging it can be for organizations to move from being product focused to sales and marketing focused. It seems worthy of a post (and hopefully getting some feedback on). Early on in their lives most companies are built around a focus on product. They tend to be engineering heavy, key deliverables center around feature releases and sticking to a dev schedule and success is measured by the progress a business makes on building and releasing product vs. revenue generated from that product. Then, at some point…
That new era of Venture Capital is here
A couple of years ago I posted about what I thought would be the “new era of Venture Capital.” Specifically I was predicting that we’d see a strong barbell effect in VC fundraising. From that post: I believe what we’re going to see in the venture industry is a bifurcation of fundraising– basically a barbell on the graph of fund sizes. Large, well known, multi-sector and multi-stage “mega-funds” will be able to raise $750MM or greater at one end of the scale, and smaller, more focused funds will raise $250MM or less on the other end – with a relatively small number of funds in the middle. [note: not sure what the problem is with the graphic from the original…
Welcome Costanoa
While the world may not need more venture capitalists, it definitely needs more good ones. Enter Costanoa Venture Capital – launched today by long time investor and entrepreneur (and friend) Greg Sands. As an entrepreneur, Greg is probably most famous for having named Netscape – literally, he was the guy who came up with that name. And of course, working there for quite a while in the seminal days of the internet. As a VC, Greg has been a long time partner at Sutter Hill Ventures. I’ve had the pleasure of working with Greg on a number of investments over the years, including both LinkSmart and isocket in the current Foundry Group portfolio (these are both Costanoa investments). He’s a thoughtful and extremely helpful…
Some thoughts on your ABBA round
I’ve noticed an ongoing trend over the past year or so that’s worth highlighting and commenting on. As valuations have risen (become “frothy” in VC speak, which is our nice way of saying “too high”) companies have started raising much larger Series A rounds. This is anecdotal – I’ll try to validate it when the numbers are released – but where companies used to raise $3-$5M for their Series A, one response to higher valuations has been a much larger number of companies raising larger and larger Series A rounds (say $6M-$10M). I think this is driven both by entrepreneurs who want to take risk out of their business with more cash on the balance sheet, as well as by…