Clearly a hot topic in online ad-tech right now is the rise of exchange-based buying and the advent of real-time bidding platforms (RTB) that allow advertisers and publishers to transact on an impression by impression basis. Given all the focus on RTB I sometimes have to remind myself that true real-time trading is less than…
This seems like an appropriate topic against the backdrop of my recent post on becoming more of a data driven organization. When you expose data, you expose not just those areas of your business that are doing well, but also those that aren’t. And this brings up an interesting question: Does your organization embrace failure…
If you followed this blog last year, you know that my quest to hit United 1K status ended with a December 26th trip from Denver to Washington DC. I left the house around 7:00am that morning and returned home that evening at 6:00pm, happily tweeting about the 30 miles I had to spare. And while…
I had planned to title this post “If you have a data intensive business, don’t forget to look at your data.” But when I thought about, really all businesses are (or should be) data-intensive. And as a result all businesses should be obsessed with the data their systems generate. Measure. Track. Analyze. Adjust. Years ago…