I hope you saw that Foundry released our latest video last week – Bored Meeting. At the time I’m writing this more than 100,000 of you have, which is pretty exciting. Bored Meeting follows on the heels of two prior efforts – I’m a VC and Worst of Times. I’m fortunate to have a really talented partner in Jason Mendelson who writes, performs all the instrumentation for, mixes, edits and produces these songs and videos. It’s a labor of love for all of us – an attempt to bring a little personality and humor to a business that often lacks both.
The process is a blast – from recording the song in Jason’s basement studio to working on costumes to the actual day (or in one case days) of filming. As I hope you can tell from the videos we have a fun time shooting them – often needing to rerecord scenes because we’re laughing too much. Dressing in drag for Worst of Times was particularly amusing, only capped off by Brad leaving Jason’s house in a dress and proceeding to walk about 1 1/2 miles back to our office in Boulder (although perhaps this being Boulder it didn’t turn too many heads…).
With that in mind I thought it would be fun to share a few behind the scenes pictures from these shoots. No one can say we don’t have fun at Foundry!